A Closer Look at the Creative Concept Booth Award at Medtrade
ATLANTA – The Creative Concept Booth Award went to Stander Inc for its formal red carpet theme designed to celebrate the Utah-based company’s new Signature Life products. Medtrade Monday chatted with Wade Olsen, chief strategy officer, Stander Inc, about the thinking behind Stander’s latest booth concept.
Greg Thompson, editor of Medtrade Monday: Medtrade attendees are used to a great booth from Stander. How would you describe your latest booth concept at the recent Medtrade, and why did you choose this concept?
Wade Olsen, chief strategy officer: This year at Medtrade, Stander launched its most bold product line—Signature Life—to help dealers compete with online retailers. It was a huge unveiling of a two-year investment, and we felt like the scope of the booth needed to match the scope of the announcement. The concept of the black tie event was inspired by a Hollywood red carpet premier. We felt like our news was that big.