Articles - Stander Resources

IMPORTANCE OF SALES TRAINING FOR HME STORES

At Stander, we have traveled the country, training sales staff and visiting stores. Over the years we have identified two very powerful and disruptive forces that [More info]

HOW YOU CAN COMPETE WITH AMAZON

Compete with Online Retailers In The HME DME Business. As a brick and mortar store, you have real advantages over online retailers. Learn how to optimize [More info]

CONTROLLING MAP IN THE DIGITAL AGE

One of the biggest challenges facing manufacturers is how to maintain price integrity online. Most manufacturers work to enforce a Minimum Advertised Price or MAP.

CLOSING TACTICS FOR HME RETAIL STORES

Closing is the single most important skill for sales staff, yet it is one of the least trained or understood skills in a sales person’s arsenal. [More info]

8400 Wonder Bed Handle

CONTENT IS KING

You may have heard the axiom “Content is King” when it comes to online sales and marketing. This saying is the mantra of many SEO consultants [More info]

Stander is a Proud Sponsor of HME 180 Training

Come to one of these seminars for EXCLUSIVE dealer training! Houston, TX- February 27 Seattle, WA- March 15 New Orleans, LA- April 17 N. Philadelphia, PA- [More info]

Why Brick & Mortar Stores Are Not Going Away

Have you noticed that major online retailers are investing in brick and mortar? If we needed any more proof that there is an inherent advantage in [More info]

Are You Targeting The Right Market?

The most effective way to market products and services is to define your ideal customer, and craft your marketing message to that person. Many savvy marketers [More info]

Honored Veteran Program

Today is Veteran’s Day. It is a special day for us at Stander. We all have relatives who have fought for our freedoms, and in defense of [More info]

Introducing the Keystone Display Medtrade 2017

The Stander team just got back from the Fall Medtrade 2017 in Atlanta Georgia. At the show, we introduced our new Keystone display to HME retail [More info]